At the same time last year, their disappointing-at-the-time number stood at 18,444 and columnist John Romano wrote the team's typical second-half bump was dependent on them being in contention (the team wasn't; attendance was flat - and disappointing - the rest of the way).
Well, the Rays are somehow in first place right now, and their long-suffering competition with Lightning playoffs are over...so time to drop a hundred grand and flood the airwaves with commercials reminding your fans of what they've missed recently at The Trop!
Disclosure: I work for a TV station, but that's not a reason I'd advocate an ad-buy
What say you, Stu?
Actually, very little, according to the Times' Marc Topkin. But Sternberg did point out attendance was worse than he (or anyone) probably expected this year and while it was "nobody's fault," he reminded St. Pete's council "the clock (is) ticking."
ALSO READ: Hurry up and pass MOU or else we'll have to hurry up a few years from now!
There's a lot to be said for St. Pete's opportunity to turn Tropicana Field into something other (something better?) than a retail business with large parking lots. But it's also a convenient talking point the Rays turned to in January 2013 when it became clear the team couldn't cry poor anymore.
The Rays are clearly hoping to wait out the changing political winds until there are five friendly faces on city council - possibly this coming offseason. They may even have a little extra juice at that time with some really ugly attendance numbers to compliment their really impressive team.
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