Gators Having to Groupon

The Gators are turning to...well, not Groupon, but the deal-site's competitor, Living Social, to help fill seats at The Swamp.  Two $25 tickets to the New Mexico State or FAU games for $39.

While it's not a firesale, it's another sign the University of Florida (and other universities) are experiencing the same issue a lot of NFL and MLB teams are facing: competition from the living room.

I wrote about it at UF in 2013, and USA TODAY is among the national outlets doing some good work on the topic more recently.

But I'm hoping the silver lining in the bursting of the attendance bubble is a more affordable ticket for the sports fan.

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