According to the Orlando Sentinel, the University of Florida saw a decline in the number of season tickets sold - even before they dropped three straight games:
A sluggish economy and even more sluggish Gators offense have created a lot of empty seats in the Swamp.College football still rules in Florida, but it's popularity is giving way a bit to the popularity of the living room couch.
In reaction, UF athletic director Jeremy Foley reached out to fans last week to cut them a break on their future ticket packages.
Among the changes, the school will not increase booster contributions for at least three years, will extend payment plans from four to six months and will open a practice in 2014 for exclusively for season ticketholders.
Read more of the story and AD Jeremy Foley's letter to boosters here.