Wednesday, July 30, 2014

Rays Last in Attendance, but TV Ratings Exceedingly Strong

According to FOX Sports Florida, the Rays are Tampa Bay's second-most-watched program in prime time:
RankNetworkHH Rtg
110 WTSP CBS5.54
38 WFLA NBC3.07
413 WTVT FOX2.83
528 WFTS ABC2.76
Full disclosure, my employer, WTSP-TV, was No. 1.

Nevertheless, the Rays' last-in-the-league attendance isn't the only thing getting noticed this week:
FOXSports also reports at least a 40% increase in July 2014 ratings, compared to June 2013.  And the team's recent winning streak has drawn at least a 5.0 HH rating eight games in a row.

Fuel to the fire for Rays fans who insist the team has broad support across the Greater Tampa Bay television well as those (i.e. yours truly) who insist the team will make a boatload when it renegotiates its television contract, which is up at the end of 2016.

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