Under the old Rays system, a fan would pay more to watch a game against the popular New York Yankees than to see a struggling club such as the Houston Astros. The most desirable games were called "diamond" games, which cost more than "platinum" games, and those cost more than ones rated as "gold" and "silver."But as this site has pointed out before, the Rays' aren't interested in true dymanic pricing, where low demand creates huge bargains for fans. With a small season-ticket base, the Rays don't want to totally dimish the value of their tickets. And selling 15,000 tickets at $20 a piece is still more profitable than selling 30,000 tickets at $5 a piece.
The team has stopped using the labels, and now says it could change prices during the season based on team popularity or a special event at the stadium.
The Rays' new strategy should help them maximize crowds on weeknights while allowing them to maximize profits on concert, weekend, and rivalry games. And the message to fans? If you're thinking about buying tickets to a popular date, do it now before prices go up.