"The Gamesmanship is Following the Modern Public Relations Playbook"

In case you missed it last weekend in the Tampa Tribune:

So far, the gamesmanship is following the modern public relations playbook, according to the handful of professionals who agreed to be interviewed, on or off the record.

Expect an all-out, multi-layered campaign — using polls, ads and grassroots advocacy — that relies more on what one’s neighbors think than what politicians say.

The article was talking about the push for resort casinos in Florida - not stadiums - but the theme should sound very familiar to those that follow:

• the Rays' stadium campaign in Tampa Bay;
• the Dolphins' renovation campaign in Miami;
• the Jaguars' renovation campaign in Jacksonville;
• the speedway renovation campaign in Daytona;
• the Magic and MLS stadium campaigns in Orlando;
• the Red Sox' and Orioles' spring training stadium campaigns in SW Fla...

...just to name a few.